Birdy Help The People analysis

The beginning of this video is so effective, the video has been slowed down when they are videoing on the bridge, this already sets the mood as it is very calm yet shows the vulnerability of the people on the road. The video then jump cuts to Birdy on the bus, this is a close up and captures her lip syncing, this is shows that her video will also contain performance based aspects. The use of lip syncing throughout the video emphasise Birdy's opinion that the people need help. The video captures characters that fit into the narrative this helps the audience to follow along, the video slowly cuts to these stories. This is especially effective in the chorus as it shows a a variety of different people, all from different backgrounds and situations, but the use of the characters adds to the meaning of the song, that all these people need help.
Throughout the video there are scenes where reflection is mirrors have been used, this is very effective as it captures the vulnerability of the characters from a different aspect, perhaps this shows how other people in the world see them. The busy town that has been used in the video helps to emphasise the vulnerability of the characters, they are small characters living in a towering and powerful world. The simplicity of this video adds to the meaning of the song, everyday people have been captured so it portrays the majority of citizens which allows the audience to follow along at ease. Like Shelter Birdy's costume is very simple and can be related back to her age, the costume ties in to the relaxed and calm theme, helping to emphasise the idea of normal every day life. The video has been converted into black and white, this almost implies danger and and sadness, this then links back to the lyrics of the song that there may be danger coming and to help the people.